Like a lot of things which we are not practicing on a regular basis can be forgotten, so Why can't product if you have no product strategy
At PPC is refered to pay per click advertising .It is an online advertising in which eachtime a user clicks on the online ad the advertisers pay for it. Other than PPC ads, one of the most common types is paid search ad. These ads will appear only when people search for things online using a search engine .
It can be anything from a mobile search to a local service search or to someone who is shopping a high-end item . These searches are trigger pay-per-click ads.Businesses running ads are only charged when a user actually clicks on their ad, which is the name “pay-per-click.”Display advertising and remarketing are forms of PPC advertising.
For ads to appear along the advertisers cannot simply pay more to make sure that their ads appear more than their competitor’s ads.The ad Auction is a part of PPC advertising which means advertisers have to bid on terms which they want to display.