The form of advertising in which companies promotional messages appear on third party result page on social network isdisplay advertising.Brand awareness is the main motive of display advertising .Purchase intention of customers is increased with help of display advertising.
The aim of video advertising is to create brand awareness among people as well as convincing them to purchase the product.The advanced technology has changed the perception of people completely.
The relationship between a website and advertiser is of direct partnership.Many organizations use social media and online content became accessible to large portion of world's population.This has attracted many users towards displa ads.Brand or logo added to website can also fall under the native advertising ,it is like the other free ads but the advertiser has paid for it.
When you have selected your audience based on relevant channels to reach. This will also become your primary channels to communicate your unique selling plan of action, so comfort ability with this channel is important. Websites, search engines, and social media sites all have different rates for advertising and identifying which channel to use will help create an accurate budget.
When using social media for advertisement and other insights a variable of cost is needed to define what’s more effective. As stated before, money is important while advertising plans. Same time budget size is inversely related to length of campaigns and timing of campaigns when a campaigns should be implemented.