Your monetization strategy is linked to the stage of your product’s lifecycle / business.Some startups won’t focus on monetization at all because they think it’s wrong way to generate money. Instead, they may be acquired purely on the basis of the technology they’ve built or the employee they’ve recruited.
If you’re a startup and you know very well that you’re not seeking to generate meaningful revenues until you have reached good number of users, make this decision clear and set your investment goals based upon this.
Even if you don’t have revenue generation baked into your product from day 1, it’s still worth considering what your revenue streams might be in the future. If there is a no potential path to monetization in the future this can be problem for your product and for your business.