Cost per click is also called as pay per click .It is an advertising model used to direct traffic towards website.In ppc the publishers get paid by the advertiser when the ad gets clicked.First-tier search engines are aassociated with Pay-per click.Advertisers can bid on keyword relevent to target market.
Pay per click is adopted by social networks such as facebook and twitter. The websites which access the PPC ads display when any keyword is used.These are known as sponsored links or ads which are shown above or below organic result.
To acess the cost effectiveness and profitablity PPC is also used.PPC is the prefered metric for the ad if it has to generate a click. The quality and placement of the advertisement will effect after click once certain web impressions are achieved
When you have selected your audience based on relevant channels to reach. This will also become your primary channels to communicate your unique selling plan of action, so comfort ability with this channel is important. Websites, search engines, and social media sites all have different rates for advertising and identifying which channel to use will help create an accurate budget.
When using social media for advertisement and other insights a variable of cost is needed to define what’s more effective. As stated before, money is important while advertising plans. Same time budget size is inversely related to length of campaigns and timing of campaigns when a campaigns should be implemented.