It takes years and years of hard working to build a good reputation in market, be it a company, an individual or a political party or politician. But that goodwill can be damaged in just a few minutes. Now a day’s our social media ,print media ,or tv media all are active. they act as the prosecutor, the jury and the judge, and the constant glare of a real-time social media sans frontiers, have made it a must that steps are taken to build, nurture and protect reputation in a sustained manner. A specialist Reputation Management company has become the need of the hour.
Online reputation management mainly gives importance to management of product and service within the digital space.A variety of electronic markets and online communities like e-Bay, Amaon and others are using effective control nodes which can minimize the threat and protect systems from any misuses or abuses by malicious nodes in networks.The process of managing public preception of digital sphere using control panels defines Pffline reputation management.
Social responsibility ,press release, sponsorship are few offline reputation management.Reputation is refered to social construct which is the opinion people hold about a person or thing.
Reputation is successful if group interaction is involved. During traditional time consumers who wanted about a company they. mostly relied on word-of-mouth. Reputation is basically our personl experience.Based on market perception the company grows.Before public relations had printed media, events and networking campaigns. Internet introduced new marketing and branding opportunities all over . Search engine reputation managementis included in ORM which was designed to counter negative search results and bring up positive content