To increase the visibility of website in search engine result page SEM strategy is used .Search engine marketing is crucial strategy with increasing number of customer research and shopping products online.By performing more query on search engine it attracts .
Payment is done by advertiser only for the impression that results in making efficient way to spend .Each visitors increment improves website ranking in organic search.At correct tie search engine marketing reaches consumers when they are open to Complicated algorithms are used by search engines to ensure the most relevant results, including location and other available information.Sponsored ads appear at the top of and on the side of search engine results pages to gain more visibility and prominence than the organic results in search engines.
When you have selected your audience based on relevant channels to reach. This will also become your primary channels to communicate your unique selling plan of action, so comfort ability with this channel is important. Websites, search engines, and social media sites all have different rates for advertising and identifying which channel to use will help create an accurate budget.
When using social media for advertisement and other insights a variable of cost is needed to define what’s more effective. As stated before, money is important while advertising plans. Same time budget size is inversely related to length of campaigns and timing of campaigns when a campaigns should be implemented.