Social media monitoring is also known as social listening , and it is the process of knowing and assessing what is been said about a company, individual, product or brand on the Internet.Massive amount of unstructured data is produced due to conversation on internet.So it becomes important to define the goal of social media listening.
Social media and person-to-person information-gathering has value, but social media listening is quickly becoming an important customer intelligence tool.To gain insite there are many ways like monitoring online customers,customer support forum and others. Social media monitoring tools are text for specific keywords on social networking websites and blogs .
Usually , monitoring software transposes phrases in unstructured data into numerical values. Social listening allows marketing teams evaluate feedback from clients . This feedback can be used to create more appealing offerings, in the form of product, content and advertisements. Social listening usually monitors individual conversations about any brand or an industry.